THE PUBLIC'S TERMS IN THE WORLD AdSense ( AND THE EXPLANATION)

For the beginner yg just knew AdSense possibly did not yet know terms that often was utilised.

Publisher
Publisher was the person or the owner of the site that has gathered with Google AdSense and also has installed the advertisement AdSense in their site.

Ad Units
that was meant with Ad Units yes the advertisement AdSense that personally.
Ad Units this consisted of several kinds and the measurement.
that most general was the Text Ads kind (saw the picture above).
At the time of the visitor clique of this advertisement unit, then, if valid, publisher will get revenue in accordance with his CPC value.

In one page, publisher was permitted to put on maximal three Ad Units.

Link Units
Link Units almost was the same as Ad Units, only his format resembled the format of the menu that normally was met by us in sites web.

That distinguished Link Units from Ad Units was at the time of the visitor clique of this advertisement, then he will be guided to the page produced by the search in search engine Google.
Publisher just got revenue if the visitor clique some Ad the Unit that was in this page.
In practice, Link Units was proven produced revenue more often is compared by Ad Units normally.

In one page of the site, publisher was permitted to install one Link Units then.

AdSense for Content

That was meant by AdSense for Content to be the advertisement AdSense that was installed in a page.
Advertisements that emerged was advertisements was connected with the contents of this page.
Or his term used the concept contextual.
Ad Units and Link Units were that including in AdSense for Content this.

Alternate Ads
To AdSense for Content, the advertisement always did not emerge.
Because of him in part could because indeed stock of the advertisement that was connected with the contents of the site has been finished or Google could not estimate whether the contents of the site in fact.
If this happened, in a default manner, that was put forward was the advertisement of the community's service or was often known with the PSA term (Public Service Ads).
Because type the donation, then if in-clique, this advertisement did not produce anything for publisher.
To overcome him, Google permitted us to install Alternate Ads or the alternative advertisement.
If Ad Units that was made has in-setting by using Alternate Ads, then if this Ad Units could not appear, that emerged was the alternative advertisement that setting inside.

AdSense for Search

Apart from installing the advertisement, publisher AdSense also could put on form search box in their site.
Form this was named AdSense for Search.
If having the visitor that carried out the search with used form this, then he will be brought headed the page produced by the search relevant.
Equally his matter with Link Units, publisher will get revenue if one of the advertisements that was in this page in-clique.

Publisher was permitted to put on maximal 2 form AdSense for Search in one page.
Moreover publisher was not permitted to put on form the search from the other side.

Referrals

Referrals was other the source of the income publisher in the world AdSense.
Yes, publisher could carry out the advertisement referral, both take the form of banner and text, in their site.
That must be remembered, this kind advertisement was CPA (Cost per Action), where publisher just will be paid if the visitor that clique of this advertisement carried out the certain action.
For example, in the advertisement referral AdSense, the visitor clique of the advertisement and gathered with Google AdSense just will produce revenue for publisher if this visitor gained $100 in a period of 6 months (180 days).

At this time had 3 advertisement sorts referral, that is AdSense, AdWords, and Firefox.

Channels

Channels was a kind of label that could be given to Ad Units, Link Units, AdSense for Search, and Referrals.
One advertisement unit could have more than more than one, vice versa, one label could be used for more than one advertisement unit.
In the page of the report on Google AdSense, results of the report will be grouped was based on Channels, so as the Channels use really will facilitate publisher to analyse perfomance AdSense they.
Generally, publisher will give the Channels name that same in advertisement units was in one site.
If wanted in more detail, just very legal to give the Channels name that was different for each advertisement unit in each site.
that must be remembered, maximal the Channels number was permitted at this time to be 200.

Page Impressions

Page Impressions was the number that showed how many page times contained Ad Units was opened by the visitor.
He thought was unaffected by the Ad Units quantity that was in the page relevant.

Clicks

It seems might not be explained at length.
Clicks was the number of cliques to Ad Units property publisher.
In the page of the report AdSense, publisher could see the total clique that he got, and was based on Ad Units and Channel him.

CTR (Clickthrough Rate)

CTR was the comparison in percent between the number of cliques that was accepted by some of Ad Units and the number layout this Ad Units.
The example, one Ad Units that was put forward by 40 times and in-clique 10 times had the CTR value 25% (10:40).

How many CTR values ideal?
This had difficulty being determined because of being affected by many factors, like the source of the arrival of the visitor, the number of visitors, et cetera.
For the site solid the visitor for example, thought CTR between 8 - 10% already including ideal.

CPC (Cost per Click)

CPC was the amount of money that will be gotten by publisher if Ad Units certain in the clique.
Thought CPC each one of Ad Units was different and was determined by many factors, including perfomance publisher and the quality of the site of property publisher.
However generally, the maximal value possibly was 20% of the value bid dynamic that was offered by the advertiser.

ECPM (Effective CPM)

ECPM or CPM (Cost per Million) was results of the distribution between the number of incomes publisher and Page's number impression (per 1000) that he got from his advertisements.
For example, publisher yg produced $200 from 50.000 impression will have the CPM value as big as $4 ($200/50).

Thought eCPM generally was not so beneficial for publisher.
However publisher in broad outline could see the success of Channel/Ad Units him was based on eCPM Channel or this Ad Units.